EMPLOYERS IN CRISIS – LEARN FROM THE CHILEAN MINERS RESCUE.

MANAGEMENT INTELLIGENCE

PRESS RELEASE

November 9, 2010.

EMPLOYERS IN CRISIS – LEARN FROM THE CHILEAN MINERS RESCUE.

Video: Full interview.

Video: Short interview.

Employers could learn a great deal from the ordeal and rescue of the trapped Chilean miners, says Bridget Biggar, of “management engineering” organisation Management Intelligence www.miconsulting.co.uk .

“One of the most high-profile people crises of 2010 was turned into one of the biggest successes of 2010 – and if organisations currently going through the stress of recession adopted the lessons learnt from that ordeal and rescue, then businesses in trouble could actually find themselves in upturn,” said Bridget.

Management Intelligence helps managers and employees understand their behaviour in everyday situations and when under stress, and “engineers” management teams for optimum performance. Bridget says that both the way the trapped miners managed their situation and how the Chilean authorities supported families and rescuers is a tremendous lesson for business.

“The trapped miners elected people to be put in charge of food, spirituality and physical well-being by looking at each person’s strengths and choosing the person with the right skills to lead in each of those areas - and then they followed each other so that they were disciplined and so enhanced their resilience,” said Bridget.

“In business, we want to follow people who we believe in, we want to follow people who we see with certain strengths, people who make us feel good, feel optimistic.

“If we look at organisations that are doing great work in the world, staff really want to work for them, particularly Generation Y.

“People want to work for a manager and work with colleagues who are constantly looking for what they do best and making sure that they are putting those strengths to work, and that’s what happened down in that mine.

“The world’s bosses can also learn from the President of Chile; he did it for political capital, of course, but he was there holding hands, literally, with the families; he garnered the world’s press, got the best rescue teams from around the world.

“The message to bosses is ‘be there, say the right things, and really mean it’. A billion people got behind those Chilean miners and their rescuers – that can work for business in crisis too.”

Ends

Further information:

Iain Macauley

+44 (0)7788 978800

im@pressrelations.co.uk

www.miconsulting.co.uk

Former aide to British Deputy Prime Minister joins All About Brands Abu Dhabi team.

ALL ABOUT BRANDS PLC

PRESS RELEASE

October 16, 2010.

Former aide to British Deputy Prime Minister joins All About Brands Abu Dhabi team.

All About Brands Plc has appointed Paul Maloney, former aide to British Deputy Prime Minister Nick Clegg MP, as a Senior Associate in its Corporate Communications and Public Affairs Strategy Team based in Abu Dhabi.

“As Abu Dhabi races towards it Vision 2030 policy agenda, the way in which Emirati businesses interact with their stakeholders and Governments both here and abroad becomes ever more important,” said Paul Maloney.

“AAB is perfectly placed to help and drive that interaction, with vast experience on both global and regional platforms and I’m delighted to be joining AAB Abu Dhabi with the potential of assisting. The group works with some of the most successful companies in the region at a time when other economies are retracting but the UAE’s remains robust.

“Managing these relationships and making things happen is one of the main challenges for myself and my colleagues at AAB.”

Paul Maloney, 27 years old, is a British national born in Essex, UK. He has a Bachelor of Arts with Honours in Middle East Politics and International Relations and has a Masters in Middle East Studies from the University of Exeter.

He was the recipient of the Prince Al Waleed bin Talal Al Saud award for Middle East Studies from the University of Exeter this allowed him to study Arabic and the University of Damascus, Syria for several months.

Paul played a key role in the Liberal Democrats General Election Campaign team - responsible for the media events involving Nick Clegg. In addition to working for the Deputy Prime Minister – Paul was responsible for the campaign activities of Vince Cable MP, Secretary of State for Business, Chris Huhne MP, Secretary of State for Energy and Climate Change and Lord Paddy Ashdown former UN High Representative to Bosnia and Herzegovina.

All About Brands plc (AAB plc), the marketing services group chaired by Allan Biggar. AAB has businesses throughout the UK, and in North America, Europe and Abu Dhabi

Ends

Further information:

Iain Macauley

+44 (0)7788 978800 im@pressrelations.co.uk www.aabplc.com