OLDER PEOPLE: WHERE IN THE UK ARE THE FITTEST, LEAST STRESSED … AND MOST SEXY …?

SAGA

PRESS RELEASE

September 30, 2011.

OLDER PEOPLE: WHERE IN THE UK ARE THE FITTEST, LEAST STRESSED … AND MOST SEXY …?

Londoners aged over 50 are most likely to do little or no exercise, five times as many older people in Yorkshire and Humberside use exercise to improve their later-years sex life compared to neighbouring North East of England, and people from Scotland are amongst the most likely to follow the ideal exercise regime.

Those are just some of the findings of an independently-conducted study of 10,500 older people commissioned by over-50s group Saga in the run up to Older People’s Day, October 1, 2011, which has the theme of getting active and staying active.

The survey also found that older people from Northern Ireland were least likely to turn to exercise for stress relief (16%), while people from the North West of England were most likely (24%) to feel the need to wind down by getting the pulse racing.

Around 38% of Londoners say they do no exercise, or less than an hour a week, with a figure of 37% in the North East of England and a low 31% in Scotland.

44% of older people in Scotland and Yorkshire and Humberside do what is considered by experts to be the best balance of between two and five hours exercise a week, while in Northern Ireland 22% work up a sweat for between six and ten hours a week. But the Welsh are three times as enthusiastic as older people from London, East Anglia and Northern Ireland about putting in more than 16 hours a week.

Nearly half (49%) or older people in the West Midlands and North East say they do too little exercise.

Regional league table – over-50s doing none, or less than an hour of exercise per week:

London                             38%

North East                        37%

East Midlands           36%

West Midlands                    35%

Northern Ireland                34%

South East                        33%

South West                       33%

North West                       33%

East Anglia                        33%

Wales                               32%

Yorkshire and Humberside    31%

Scotland                           31%

Regional league table – over-50s doing two to five hours of exercise per week:

Yorkshire and Humberside    44%

Scotland                           44%

Wales                              43%

South East                        43%

North West                       42%

East Anglia                        42%

Northern Ireland                41%

South West                       41%

London                             41%

East Midlands           41%

North East                        36%

The national picture overall:

The research showed over-50s are chasing improved fitness levels in later life with the vast majority of older people citing health improvement or active-life extension as the main reason for pavement pounding and WiiFit workouts – and WiiFit has overtaken bowls as a way of staying in shape.

Across the UK, around 38% of 50-somethings flex their muscles for between two and five hours a week – a level fitness experts say is likely to be life-enhancing – but more people put in the hours the older they get: 44% of 65 to 69-year-olds exercise for up to five hours, with 62% doing between two and 10 hours exercise per week.

“That’s great news for the older people who do try to maintain or improve fitness: there’s a lot of newly converted ‘exercise enthusiasts’ coming through who are realising they’ve a great deal more to give and get once they hit their 60s – the bonus years -and are putting in the effort to exploit it,” said Dr Ros Altmann, Director-General of Saga.

But fitness for older people is not all about tea dances and bowls: one in 25 over-50s and one in 50 aged 75 and over use Wii Fit as a way of keeping fit. More admit to using Wii Fit as a means of exercise than bowls, and is equivalent to those who jog.

Just a third of Saga panellists believe that they do the right level of exercise, with 45% admitting to doing too little. Just over 40% of 50 to 54-year-olds did no exercise or “less than an hour” a week compared to 30% of 60 to 69-year-olds.

80% of Saga panellists say they are more conscious of the need to exercise and live a healthy lifestyle now than they were in their 30s. A quarter of women say they exercise more now than in their 30s.

Meanwhile, nationally, five times as many over-50s men compared to women say they’ve embarked on their exercise regime to improve their sex life.

Over-50s  believe maintaining their mental fitness is important - 99% agree that it is ‘very important’ or ‘important’ - and crossword puzzles, Sudoku, and TV quiz games were the most popular forms of mental exercises (60%, 40% and 36% respectively doing each). One-in-ten use electronic brain-training games.

Populus interviewed 10,483 Saga customers, all aged 50+, online between 12 September and 15 September 2011. Populus is a member of the British Polling Council and abides by its rules; for more information see www.populus.co.uk.

Full survey stats available on request.

Ends

For further information:

Saga Press Office
01303 771529.

www.saga.co.uk

Iain Macauley
im@pressrelations.co.uk
07788 978800

OVER-50S POUND THE PAVEMENT TO MAKE THE MOST OF THEIR “BONUS YEARS”.

SAGA

PRESS RELEASE

September 30, 2011.

OVER-50S POUND THE PAVEMENT TO MAKE THE MOST OF THEIR “BONUS YEARS”.

A fast-growing club of over-50s are chasing improved fitness levels in later life.

Over-50s organisation Saga commissioned independently-conducted research of 10,500 people on the run up to Older People’s Day, October 1, 2011 – the theme of which is getting active and staying active - to establish just how fit older people are, and discovered that people in their mid-late 60s put in more hours of exercise than people in their early 50s.

“It’s really beginning to dawn on the older generations that the now defunct default retirement age is not a count-down to the nursing home, but the start of the ‘bonus years’ – and to make the most of the opportunities in work and play, they need to have a decent standard of fitness: so more older people are spending more time exercising, and feeling the benefits on many fronts,” said Dr Ros Altmann, Director-General of Saga.

The Saga study revealed that the vast majority of older people cite health improvement or active-life extension as the main reason for pavement pounding and Wii Fit workouts.

But while 38% of 50-somethings flex their muscles for between two and five hours a week, this is beaten by the 44% of 65 to 69-year-olds who exercise for up to five hours.  In fact, the older groups are exercising even more than their younger peers. More than 40% of 50 to 54-year-olds did no exercise or “less than an hour” a week compared to 30% of 65 to 69-year-olds.

“By their mid-60s, older people realise they have a good few decades left in them – and being fit means they can make the most of it, so they’re increasing their exercise levels,” said Dr Altmann.

“We interact with millions of older people every day, so we’re perfectly positioned to give guidance: we employ and retain health and fitness experts whose sole responsibility in life is to do what they can to ensure the 21 million over-50s in the country extend their lives and lifestyle as long as possible, and our website’s health and wellbeing sections are getting more hits than ever. We’re consequently seeing a boom in over-50s who are increasing their exercise rates.

But fitness for older people is not all about tea dances and bowls: one in 25 over-50s, and one in 50 aged over 75 use Wii Fit as a way of keeping fit. More admit to using Wii Fit than bowls as a means of exercise.

Meanwhile, five times as many over-50s men compared to women say they’ve embarked on their exercise regime to improve their sex life. And there are some notable regional differences with, for example, five times as many older people in Yorkshire and Humberside compared to neighbouring North East using exercise to improve their physical relationship.

80% of Saga panellists say they are more conscious of the need to exercise and live a healthy lifestyle now than they were in their 30s. A quarter of women say they exercise more now than in their 30s.

The over-50s also believe maintaining their mental fitness is important - 99% agree that it is ‘very important’ or ‘important’ - and crossword puzzles, Sudoku, and TV quiz games were the most popular forms of mental exercises (60%, 40% and 36% respectively doing each). One-in-ten use electronic brain-training games.

Populus interviewed 10,483 Saga customers, all aged 50+, online, between 12 September and 15 September 2011. Populus is a member of the British Polling Council and abides by its rules; for more information see www.populus.co.uk.

Full survey stats available on request.

Ends

For further information:

Saga Press Office
01303 771529.

www.saga.co.uk

Iain Macauley
im@pressrelations.co.uk
07788 978800

YORKS AND HUMBER OLDIES FIVE TIMES AS LIKELY TO EXERCISE TO IMPROVE THEIR SEX LIFE AS NORTH EAST NEIGHBOURS.

SAGA

PRESS RELEASE

September 30, 2011.

YORKS AND HUMBER OLDIES FIVE TIMES AS LIKELY TO EXERCISE TO IMPROVE THEIR SEX LIFE AS NORTH EAST NEIGHBOURS.

Five times as many older people in Yorkshire and Humberside use exercise to improve sex in later life compared to neighbouring North East of England.

That’s just one finding of an independently-conducted study commissioned by over-50s group Saga which also found that five times as many over-50s men compared to women say they’ve embarked on their exercise regime to improve their sex life.

The research, carried out the study in the run up to Older People’s Day on October 1, showed that over-50s are chasing improved fitness levels in later life, with the vast majority of older people citing health improvement or active-life extension as the main reason for pavement pounding and Wii Fit workouts – and Wii Fit has overtaken bowls as a way of staying in shape.

Around 38% of 50-somethings flex their muscles for between two and five hours a week – a level fitness experts say is likely to be life-enhancing – but more people put in the hours the older they get: 44% of 65 to 69-year-olds exercise for up to five hours, with the better-off are even more likely to put in the effort.

“It’s really beginning to dawn on the older generations that the now defunct default retirement age is not a count-down to the nursing home, but the start of the ‘bonus years’ – and to make the most of the opportunities in work and play, they need to have a decent standard of fitness: so more older people are spending more time exercising, and feeling the benefits on many fronts,” said Dr Ros Altmann, Director-General of Saga.

41% of 50 to 54-year-olds did no exercise or “less than an hour” a week compared to 30% of 65 to 69-year-olds; and while 38% of 50 to 54-year-olds did between two and five hours of exercise, 44% of 65 to 69-year-olds committed to the same level of exercise, with 62% doing between two and ten hours exercise a week.

But fitness for older people is not all about tea dances and bowls: one in 25 over-50s, and one in 50 aged 75 use Wii Fit as a way of keeping fit. More admit to using Wii Fit as a means of exercise than bowls, and is equivalent to those who jog.

Meanwhile, five times as many over-50s men compared to women say they’ve embarked on their exercise regime to improve their sex life.

But five times as many older people in Yorkshire and Humberside use exercise to improve their physical relationship compared to the neighbouring North East.

80% of Saga panellists say they are more conscious of the need to exercise and live a healthy lifestyle now than they were in their 30s. A quarter of women say they exercise more now than in their 30s.

Over-50s also believe maintaining their mental fitness is important - 99% agree that it is ‘very important’ or ‘important’ - and crossword puzzles, Sudoku, and TV quiz games were the most popular forms of mental exercises (60%, 40% and 36% respectively doing each). One-in-ten use electronic brain-training games.

Populus interviewed 10,483 Saga customers, all aged 50+, online between 12 September and 15 September 2011. Populus is a member of the British Polling Council and abides by its rules; for more information see www.populus.co.uk.

Ends

For further information:

Saga Press Office
01303 771529.

www.saga.co.uk

Iain Macauley
im@pressrelations.co.uk
07788 978800