Showing posts with label "Housing Units. Show all posts
Showing posts with label "Housing Units. Show all posts

Tuesday, May 3, 2011

SHE THINKS GRANDAD’S A STAR – NOW HE’S A TV STAR… FOR A SPLIT SECOND ANYWAY.

HOUSING UNITS
PRESS RELEASE

May 3, 2011.

SHE THINKS GRANDAD’S A STAR – NOW HE’S A TV STAR… FOR A SPLIT SECOND ANYWAY.

John Corris’ granddaughter Rhea Lee Mort, aged nine, thinks he’s a real star – but was disappointed he didn’t become a TV star back in 2008.

But she’s a happier little girl in 2011 – if only for a split second. Because John, a crucial member of the behind-the-scenes team at home furnishings retailer Housing Units in Failsworth, near Oldham, at last features in one of the store’s TV commercials.

Virtually the entire cast of the 60 second TV commercial are staff and family members, but John missed out last time the team featured in a Housing Units ad back in 2008. (John Corris video.)

But this time Rhea gets a glimpse of grandad John, from Failsworth, who has been with Housing Units for 12 years.

“It’s not a big part, but at least she had some fun trying to spot me,” said John, 63.

“I think I now need to hone my acting skills, and maybe develop a Brad Pitt attitude, and I’m sure I’ll get an even bigger part next time round.”

The ad was directed by Manchester-born film director Phil Hawkins, one of Steven Spielberg’s tips for movie greatness, and produced by AIR Creative, also based in Manchester.

Housing Units – known for its top-hatted doormen - was established in 1947. It is a family-owned furnishings retailer based in Wickentree Lane, Failsworth, Manchester M35 9BA, next to Junction 22 of the M60. It stocks 30,000 high-quality lines across a range of departments in two buildings and a crescent of specialist shops, and prides itself on its unique style of customer service, the value of its goods and the shopping experience it provides.

Ends

Further information:
Iain Macauley
0161 929 0446/07788 978800

Wednesday, April 13, 2011

SPIELBERG PROTÉGÉ’S “HOUSING UNITS-2: THIS TIME IT’S PERSONAL”.

HOUSING UNITS
PRESS RELEASE

April 13, 2011.

SPIELBERG PROTÉGÉ’S “HOUSING UNITS-2: THIS TIME IT’S PERSONAL”.
Phil Hawkins video (1) (2) (3) (4)
Paul Barnes video (1) (2)

Manchester-born film director Phil Hawkins, one of Steven Spielberg’s tips for movie greatness, has returned to Failsworth to direct a second work for leading retailer Housing Units.

Phil has teamed up with Manchester-based AIR Creative to produce Housing Units’ first-ever 60-second TV ad, which features the voice of actor Sean Pertwee.

It has been shot entirely on location at the store’s north Manchester retail park – and steers well clear of the sector-dominant sofas-wardrobes-and-beds style production. That it was also filmed on a hand-held camera highlights the natural and relaxed tone.

Phil, an award-winning former Manchester Xaverian College student, has been named as one of the young movie makers who most caught the legend’s eye.

And the people who caught Phil’s eye were the cast of the new ad: virtually everybody starring in the ad either works at Housing Units, or is related to Housing Units staff.

The challenge facing the team was to showcase Housing Units’ massive product range, plus the overall scale of Housing Units’ vast array of departments, without making it look like a living catalogue, but, crucially, to get over the key point that it’s all about personal service in the family-run and orientated store.

“The sequel is always going to be tough, and we thought that 60 seconds would make it easier – but it didn’t: using the staff, and featuring some of the new retail units and departments means this ad has no option but to be packed with people and action,” said Nick Fox of Housing Units (video).

“It’s not a list of products, it’s about the lifestyle customers enjoy, and the way the staff operate and interface with those customers.”

Paul Barnes, Managing Director of AIR Creative, said: “It just isn’t possible to convey the full scale of Housing Units’ offering in 30 seconds. (video)
  
“We needed some way of getting all of that across – the range, quality of service, attention to detail - and establishing a bigger picture in customers’ minds.  Housing Units is not just somewhere else that sells sofas. 

“The store is genuinely unique and enjoys real loyalty from its customers, so we wanted to tap into the goodwill that the brand already has, and convey that to a wider audience.  But, above all, we want people to make an emotional connection with the store.”     

Housing Units – known for its top-hatted doormen - was established in 1947. It is a family-owned furnishings retailer based in Wickentree Lane, Failsworth, Manchester M35 9BA, next to Junction 22 of the M60. It stocks 30,000 high-quality lines across a range of departments in two buildings and a crescent of specialist shops, and prides itself on its unique style of customer service, the value of its goods and the shopping experience it provides.

Ends

Further information:
Iain Macauley
0161 929 0446/07788 978800

Monday, April 11, 2011

HOUSING UNITS £30,000 FOR THE CHRISTIE.

HOUSING UNITS
PRESS RELEASE

April 11, 2011.

HOUSING UNITS £30,000 FOR THE CHRISTIE.

The world-renowned Christie cancer care hospital has said thirty thousand thank-yous to 280 store staff in Failsworth, north Manchester.

Staff at Housing Units concluded their three year support of The Christie with a £10,750 flourish – the final fund-raising cheque has been handed over by staff and management, making a total of £30,000 raised.

“There’s plenty of places, furniture and beds in Housing Units to laze around on, but the team here has been getting very active with a vast array of fund raising efforts, largely involving exercise or muscle flexing,” said Nick Fox of Housing Units. (video)

“But there’s great satisfaction amongst the team – spurred along by ‘head fundraiser’ Bob Lamble at Housing Units – because they know that every penny makes a difference.”

Roger Smith, a governor of The Christie, (video) thanked the team for its efforts over the past three years:

“The sums of money raised and contributed by the Housing Units team make a significant difference both to the level of treatment we can provide for patients, and to pay for value added equipment.

“I can only say a huge thank-you to the team for their efforts, and they can live in the knowledge that they are making a huge difference to the lives of people in the region with cancer.”

Housing Units – known for its top-hatted doormen - was established in 1947. It is a family-owned furnishings retailer based in Wickentree Lane, Failsworth, Manchester M35 9BA, next to Junction 22 of the M60. It stocks 30,000 high-quality lines across a range of departments in two buildings and a crescent of specialist shops, and prides itself on its unique style of customer service, the value of its goods and the shopping experience it provides.

Ends

Further information:
Iain Macauley
0161 929 0446/07788 978800


Thursday, November 25, 2010

HOUSING UNITS PUTS KIDS WORLD ON THE MAP.

HOUSING UNITS
PRESS RELEASE

November 25, 2010.

HOUSING UNITS PUTS KIDS WORLD ON THE MAP.

Housing Units is to launch a new store in its north Manchester retail park on December 1, 2010.

Housing Units Kids World will stock clothes, footwear, toys and bedroom furniture for under-10s, slotting into the age bracket above its current Coo Chi Coo baby store on The Crescent.

“The time is right for investment, the niche is there, our customers want it, and we have the space to be able to develop something of this nature – and a likely demand to ensure solid footfall,” said Nick Fox of Housing Units.

“We’ve researched this market intensely, and have decided from the start that we’ll be stocking designer and premium brands and products - but a big influence is also the growing number of children who now have a say in the design and décor of their own rooms.

“The timing is obviously important; we’re gathering such a momentum and level of customer visits as Christmas approaches that we feel in a strong position to give Kids World a real kick start, and to be placed firmly on the map pretty quickly.”

Housing Units – known for its top-hatted doormen - was established in 1947. It is a family-owned furnishings retailer based in Wickentree Lane, Failsworth, Manchester M35 9BA, next to Junction 22 of the M60. It stocks 30,000 high-quality lines across a range of departments in two buildings and a crescent of specialist shops, and prides itself on its unique style of customer service, the value of its goods and the shopping experience it provides.

Ends

Further information:
Iain Macauley
0161 929 0446/07788 978800




Thursday, November 11, 2010

1960S BLOCKS AND YACHT DESIGN - THE LIFELINE FOR IMMINENT BENEFIT-CUT HOMELESS.

MCBAINS COOPER
PROPERTY & CONSTRUCTION CONSULTANCY
PRESS RELEASE

November 11, 2010.

1960S BLOCKS AND YACHT DESIGN - THE LIFELINE FOR IMMINENT BENEFIT-CUT HOMELESS.

Property and construction consultancy McBains Cooper says the building industry and private sector developers could play a crucial role in throwing a lifeline to people falling off the bottom of the housing ladder, or forced out of work, as CSR measures start to bite.

Mark Leeson, a director of McBains Cooper, says that a combination of yacht interior design technology and 60s and 70s tower blocks could play an unexpected part in keeping a roof over the head of those most likely to be affected by spending and benefit cuts.

He says that pre-assembled pods in the form of complete but compact apartments, similar in concept to bathroom and kitchen pods slotted into hotels and flats, could provide a low cost solution that could be integrated into outdated or unused tower blocks.

The pods cost a fraction of the price of a traditional ‘new build’ apartment, and the specification can be tailored at pre-assembly stage for a vast range of demographics. Shorter development completion times mean additional cost-saving, and decisions on precisely the format of the pods can be delayed by developers until last minute according to the market.

“It’s time now to look at a new model for housing, moving away from traditional one and two bedroomed apartments, and perhaps look at something akin to student accommodation where there are much smaller units in clusters, maybe pre-assembled, modularly constructed, such as the pods we’ve been developing with a number of our partners,” said Mark Leeson.

“They can slide into 60s and 70s buildings, maybe even 80s buildings, bringing them back into use, but providing accommodation tailored for those people who are now going to fall off the bottom of the housing ladder.”

He describes pre-assembled pods which are slid into existing buildings’ frames, good quality and perfectly tuned for the imminent market. As people lose income or benefits, these smaller units mean lower rental costs – but they can also help initiate and drive a sense of community.

He says that as people claw their way back up the ladder, they can rent bigger clusters of pods, or bigger pod units.

“These would be affordable for those on housing benefit as a result of their reduced size; they would benefit from a 'community' shared laundry facilities and the like, and when they start work, the rooms could be purchased on a shared ownership basis or purchased outright as a leasehold progressively allowing people to move up the property ladder,” said Mark Leeson.

“A flexible design would also allow rooms to be joined together allowing people to grow within the building, progressively owning not only a larger percentage of the space, but also a larger space overall.

“I think this is perfectly aligned with the coalition’s aim to get people into work and off benefits, but also solves the affordability issue that many will face when benefits are reduced or cut altogether.

“The challenge for the property industry is to convince the currently very conservative funding sources - institutional investors or funds – that this model will deliver a level of return that makes it worthwhile considering. This will only happen when the industry embraces modern methods of construction, and uses them in new and innovative ways.”


Ends

Further information:
Iain Macauley
07788 978800

Notes.
McBains Cooper.
McBains Cooper is an international inter-disciplinary property and construction consultancy, one of the most successful in its sector.

Driving and supporting projects ranging from minor works to major contracts worth more than £100 million, McBains Cooper operates across a variety of sectors throughout the UK, Europe and Latin America.

McBains Cooper is committed to environmental, social and economic sustainable development, and its integrated approach means it can deliver effective, award-winning solutions to its clients.

The business is involved in professional consultancy in property, infrastructure and construction, offering a wide range of consulting and design services including architectural, aesthetic or technical design, problem solving, budget management, facilities management, health and safety, sustainability consultancy and on-the-ground civil engineering.

The group employs 150 people. McBains Cooper has regional headquarters in London (head office), Birmingham, Glasgow, Leeds, Manchester, Oxford, Windsor, Athens (Greece,) Lima (Peru), and Monterrey (Mexico), Mexico City and Miami, with associate offices in Belfast and Dublin. www.mcbainscooper.com


Wednesday, October 27, 2010

A GRAND CHRISTMAS, A FOUR GRAND CHRISTMAS IN FACT….

HOUSING UNITS
PRESS RELEASE

October 27, 2010.

A GRAND CHRISTMAS, A FOUR GRAND CHRISTMAS IN FACT….

Sales of Christmas decorations at Housing Units – which launched its 2010 festive department 106 days before Santa is due – have exceeded the same period in 2009.

But one super-enthusiastic shopper was so taken by the occasion of her visit that she spent more than £4,000 on decorations.

The department is 3,500 square feet of floor-space dedicated to Christmas trees, decorations and accessories, with seven ready-made decoration themes, while the front of the store is designed as a fairytale castle, with a layer of snow over outdoor displays and the entrance area – a special effect produced by designers more used to creating snow scenes in Disney movies.

“People seem to want a really grand Christmas this year, in every meaning of the word, with many families turning the decoration of the house into an event in its own right – by starting Christmas so early we have clearly helped both the consumer and the economy,” said Nick Fox, director of north-Manchester based Housing Units.

“While one customer spent £4,000 in one hit, it’s clear now that customers like the idea of being able to spread the cost of purchase of decorations, with many shoppers making return visits - and UK families are very much following the North American trend of making Christmas a much bigger and more decorative event in any case – so they’re actually spending more on what they really want, and spreading the cost.

“A good part of the reason for the relentless demand is that we have created seven self-contained design and colour themes – this enhances the decorative abilities of those with a good eye, but also proves to be a solution for the less well naturally co-ordinated.”

Housing Units – known for its top-hatted doormen - was established in 1947. It is a family-owned furnishings retailer based in Wickentree Lane, Failsworth, Manchester M35 9BA, next to Junction 22 of the M60. It stocks 30,000 high-quality lines across a range of departments in two buildings and a crescent of specialist shops, and prides itself on its unique style of customer service, the value of its goods and the shopping experience it provides.

Ends

Further information:
Iain Macauley
0161 929 0446/07788 978800




Monday, September 6, 2010

CHRISTMAS COMES EARLY TO HOUSING UNITS: SEPTEMBER 9, 2010.

HOUSING UNITS
PRESS RELEASE

September 6, 2010.

CHRISTMAS COMES EARLY TO HOUSING UNITS: SEPTEMBER 9, 2010.
Photo and interview opportunities from 9am, Wednesday, September 8, 2010.

Housing Units will launch its 2010 Christmas department on Thursday, September 9 – 106 days before Christmas - and in the process do its bit to help both the consumer and the economy.

The department will be 3,500 square feet of floor-space dedicated to Christmas trees, decorations and accessories, and seven ready-made decoration themes.

The front of the store will be designed as a fairytale castle, with a layer of snow over outdoor displays and the entrance area – a special effect produced by designers more used to creating snow scenes in Disney movies.

“Christmas is getting bigger and bigger as a celebration in the UK, with many families turning the decoration of the house into an event in its own right – by starting Christmas so early we feel we’re helping both the consumer and the economy,” said Nick Fox, director of north-Manchester based Housing Units.

“Customers like the idea of being able to spread the cost of purchase of decorations - and UK families are very much following the North American trend of making Christmas a much bigger and more decorative event in any case – so they’re actually spending more on what they really want, and spreading the cost.

“The Christmas department saw 2009 turnover up on 2008, and this clearly impacts down the line – not just in terms of our sales, but also suppliers.

“A good part of the reason is that we have created seven self-contained design and colour themes – this enhances the decorative abilities of those with a good eye, but also proves to be a solution for the less well naturally co-ordinated.”

Housing Units – known for its top-hatted doormen - was established in 1947. It is a family-owned furnishings retailer based in Wickentree Lane, Failsworth, Manchester M35 9BA, next to Junction 22 of the M60. It stocks 30,000 high-quality lines across a range of departments in two buildings and a crescent of specialist shops, and prides itself on its unique style of customer service, the value of its goods and the shopping experience it provides.

Ends

Further information:
Iain Macauley
0161 929 0446/07788 978800




Tuesday, August 31, 2010

GOLF DRIVE HITS 86 BIG ONES FOR CHARITY

HOUSING UNITS
PRESS RELEASE

August 31, 2010.

GOLF DRIVE HITS 86 BIG ONES FOR CHARITY.

Most golfers would consider a score of 3,500 to be a little off par – but for 63 staff and suppliers of Housing Units it means a big improvement.

Around £3,500 was the total raised for The Christie Hospital on the day of the Housing Units Charity Golf Day at Saddleworth Golf Club on August 27, but the company’s charity events over the past eight years have now raised more than £86,000, improving lives across the region.

“The charity we support is the choice of Housing Units’ staff, and we have a superb relationship with Christies – so handing over the cheque will be a great pleasure as always,” said Nick Fox of Housing Units.

One winner was of course Christies, but the man with the trophy on the day was guest Danny Rice from Ashton-under-Lyne.

Danny Rice’s trophy was accompanied by a winner’s prize of a £200 Housing Units Gift Voucher and golf equipment.

“It was our eighth annual golf tournament, and the great thing about golfers is that they know how to have a great day whether they’re planning for fun – or to make a genuine contribution to changing somebody’s life for the better,” said Nick Fox.  

“While everybody had a fantastic day, we did not lose sight of the fact that we were raising money for people less fortunate than ourselves. It is vitally important for local business to support local causes, and the best way to do it is to provide an enjoyable day that people want to return to again and again.”

Housing Units – known for its top-hatted doormen - was established in 1947. It is a family-owned furnishings retailer based in Wickentree Lane, Failsworth, Manchester M35 9BA, next to Junction 22 of the M60. It stocks 30,000 high-quality lines across a range of departments in two buildings and a crescent of specialist shops, and prides itself on its unique style of customer service, the value of its goods and the shopping experience it provides.

Ends

Further information:
Iain Macauley
0161 929 0446/07788 978800

Saturday, July 31, 2010

GIFT WRAPPING – HOW TO PERFECT CREASES AND CURLY BITS.

HOUSING UNITS
PRESS RELEASE

August 4, 2010.

GIFT WRAPPING – HOW TO PERFECT CREASES AND CURLY BITS.

Some have the talent, some simply don’t – but for those who don’t have the ability to complete one of the most frustrating challenges known to mankind, or man at least, Housing Units’ Clare Rogers is coming to the rescue.

“Gift wrapping can be incredibly difficult, incredibly challenging or incredibly satisfying, depending upon whether you have the knack or not. And, let’s face it, most blokes don’t put gift wrapping very high up their talents on a cv,” said Nick Fox of Housing Units.

Housing Units has put together two short instructional videos in which Clare demonstrates how to get those creases correct, folds fine-tuned and ribbons just right.

(Link to video here).

Housing Units – known for its top-hatted doormen - was established in 1947. It is a family-owned furnishings retailer based in Wickentree Lane, Failsworth, Manchester M35 9BA, next to Junction 22 of the M60. It stocks 30,000 high-quality lines across a range of departments in two buildings and a crescent of specialist shops, and prides itself on its unique style of customer service, the value of its goods and the shopping experience it provides.

Ends

Further information:
Iain Macauley
0161 929 0446/07788 978800
Housing Units and other photos at: http://www.flickr.com/photos/pressrelations