RE-DEFINING ‘OLD’; IT’S NOT 65 - IT’S 93.

DR ROS ALTMANN

DIRECTOR-GENERAL, SAGA

PRESS RELEASE

April 24, 2011.

RE-DEFINING ‘OLD’; IT’S NOT 65 - IT’S 93.

When Her Majesty the Queen celebrated her 85^th birthday on April 21, 2011, she may have finally re-defined Britain’s perception of what is “old”; it’s not 65 - it’s 93.

But the question is who will have the guts to decline Her Majesty for insurance for her cars or foreign travel on age grounds, says over-50s lifestyle group Saga, one of the very few who’d quote the Queen for her Land Rover - or for more than 30 days foreign travel a year.

“If the Queen was living in Buckingham Avenue rather than Buckingham Palace, then, despite her proven ability to match or better world leaders half her age, home or away, she’ll find it a bit tougher to get insurance to drive, or travel abroad. It’s all down to a perception of age and what is ‘old’,” said Dr Ros Altmann, Director-General of Saga.

“In the year the Queen was born, 1926, the definition of ‘old’ was effectively set in stone, and we became stuck with it.

“That definition of ‘old age’ has survived for generations: 1926 was the year the state pension age was set at 65, and established the perception that we’re officially very old and past-it at 65. At the time, around 60% of people did not live long enough to collect their state pension.

“But because of the setting of that milestone, our mindset today says 65 is old – as if every older person around us is an exception rather than the rule.

“In 1926, average life expectancy was 61 for women and just 57 for men, so the pension age was 14% beyond a man's average life expectancy.  In 2011, life expectancy is 82 for women and 77 for men.  14% beyond that would be age 93 for women and 88 for men.  

“So, by this new definition, our Queen may not yet be very 'old'. Indeed, around a fifth of people alive today will live to 100 - and there’s a very good chance that could include the Queen too, given her family’s famous longevity.

“But even people in their 90s and beyond embarrass younger generations with their wisdom and vitality.

“At 85, the Queen is a renowned wit, a handy Land Rover driver, has boundless energy both on public duty and in privately enjoying the great outdoors. But how many times do we meet hugely active older people and say, ‘you can’t be that old, surely?’ They should actually be considered the rule, not the exception.”

Ends

Further information:

Iain Macauley

07788 978800

im@pressrelations.co.uk

www.saga.co.uk

HOUSING UNITS PUTS KIDS WORLD ON THE MAP.

HOUSING UNITS

PRESS RELEASE

November 25, 2010.

HOUSING UNITS PUTS KIDS WORLD ON THE MAP.

Housing Units is to launch a new store in its north Manchester retail park on December 1, 2010.

Housing Units Kids World will stock clothes, footwear, toys and bedroom furniture for under-10s, slotting into the age bracket above its current Coo Chi Coo baby store on The Crescent.

“The time is right for investment, the niche is there, our customers want it, and we have the space to be able to develop something of this nature – and a likely demand to ensure solid footfall,” said Nick Fox of Housing Units.

“We’ve researched this market intensely, and have decided from the start that we’ll be stocking designer and premium brands and products - but a big influence is also the growing number of children who now have a say in the design and décor of their own rooms.

“The timing is obviously important; we’re gathering such a momentum and level of customer visits as Christmas approaches that we feel in a strong position to give Kids World a real kick start, and to be placed firmly on the map pretty quickly.”

Housing Units – known for its top-hatted doormen - was established in 1947. It is a family-owned furnishings retailer based in Wickentree Lane, Failsworth, Manchester M35 9BA, next to Junction 22 of the M60. It stocks 30,000 high-quality lines across a range of departments in two buildings and a crescent of specialist shops, and prides itself on its unique style of customer service, the value of its goods and the shopping experience it provides.

Ends

Further information:

Iain Macauley

0161 929 0446/07788 978800

im@pressrelations.co.uk

www.housingunits.co.uk

HOUSING UNITS - AND HOW TO GET AN EXCLUSIVE INTERVIEW.

HOUSING UNITS

PRESS RELEASE

August 2, 2010.

HOUSING UNITS - AND HOW TO GET AN EXCLUSIVE INTERVIEW.

 View videos. View photos.

If you want to be a star of the show, then get an exclusive interview – that’s the message from one of the most-approached recruitment heads in the Oldham and north Manchester area.

Claire Washbrook, Personnel Manager at Housing Units, one of the UK’s leading home furnishings stores, says that those who impress when applying for a role at the store or in its support and logistics operations are the interviewees who know almost as much about the business as the interviewer.

“To stand out, you have to show knowledge and interest – and there’s so much knowledge available online these days that anybody and everybody should be able to arrive at an interview with a good understanding of a business,” said Claire.

“But where as some businesses might throw up obstructions, at Housing Units we want to be positive and to encourage – so while there’s plenty of material out there about the retail aspect of the business, we’ve decided to put some key pieces of information into video form. (View videos).

“The videos explain something about the business, our people, their approach, their rewards and incentives – the sorts of things that are not necessarily in the public domain, but which we are happy to share with people who want to join our business.”

Housing Units – known for its top-hatted doormen - was established in 1947. It is a family-owned furnishings retailer based in Wickentree Lane, Failsworth, Manchester M35 9BA, next to Junction 22 of the M60. It stocks 30,000 high-quality lines across a range of departments in two buildings and a crescent of specialist shops, and prides itself on its unique style of customer service, the value of its goods and the shopping experience it provides.

Ends

Further information:

Iain Macauley

0161 929 0446/07788 978800

im@pressrelations.co.uk

www.housingunits.co.uk

Housing Units and other photos at: http://www.flickr.com/photos/pressrelations