iPERSONALLY
DEMENTIA CARE SERVICE
PRESS RELEASE
May 21, 2010.
NEW ROLES AT BIRCH ABBEY, THE UK
Several new roles have been created at what is believed to be the UK Southport
Birch Abbey, which will soon open a £5 million extension in Alexandra Road Southport
“At Birch Abbey there’s at least ten features and facilities never combined anywhere else in the dementia care sector – underpinned by a unique approach and attitude – plus the introduction of our unique day care service.
“We need add to our great team, with senior grade professional carers as well as people new to care who can bring their positive personality, empathy and passion to help others.” said Dan Lingard.
“These will be special people – key to their roles is recognising what is important TO our clients and their families, as well as what is important FOR our clients. That’s a subtle difference, but extremely important.
“Crucial amongst issues important for our clients are the basic facilities such as hygiene, health, diet, comfort and security – but we believe these should be a minimum; what makes us different is our passion to ask ‘what’s important TO our clients?’, things that bring satisfaction, purpose, as well as joy, a smile, laughter or help them relax and feel comfortable, as well as the all-important opportunities to provide physical and mental exercise and stimulation.
“Our motto is ‘things to do, places to go, people to see’ – and that sums up a key element of delaying or at least mitigating as much as possible the onset of dementia: keeping busy and active. If mind and body are kept active, then the onset may be slowed, at the very least life is focused on what we can do and what we can enjoy and our carers and their personalities are crucial to delivering that 'experience' for each of our clients and their families.
“To support our team we have built our own training and education facility with a technology suite which enables us to train and develop our own carer team, as well as care professionals from around the region and hopefully family carers who are interested to learn more,” said Dan.
“Birch Abbey currently has accommodation for 18 clients, but without having to close our doors, we are completely rebuilding so that we will be able to provide residential care for 60 clients in addition to our unique day care service, which for the first time offers the local community day care by the hour, 7 days of the week.
“And rather than simply gearing these services to provide the basics of food, hygiene and personal care, we have listened to our clients, to our families and our team members, to their aspirations, and have designed a service - from scratch - which includes technology, accommodation, entertainment, social interaction and a broad range of care services and features that have never been seen together from one organisation in one convenient location.
“But, crucially, this is not just about a building – it is about an attitude to dementia care and support - and its going to be an exciting time for our clients, families and especially our team members.”
Ends
Further information;
Iain Macauley
Pressrelations.co.uk
+44(0)161 929 0446
+44(0)7788 978800
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