HOUSING UNITS
PRESS RELEASE
October 27, 2010.
A GRAND CHRISTMAS, A FOUR GRAND CHRISTMAS IN FACT….
Sales of Christmas decorations at Housing Units – which launched its 2010 festive department 106 days before Santa is due – have exceeded the same period in 2009.
But one super-enthusiastic shopper was so taken by the occasion of her visit that she spent more than £4,000 on decorations.
The department is 3,500 square feet of floor-space dedicated to Christmas trees, decorations and accessories, with seven ready-made decoration themes, while the front of the store is designed as a fairytale castle, with a layer of snow over outdoor displays and the entrance area – a special effect produced by designers more used to creating snow scenes in Disney movies.
“People seem to want a really grand Christmas this year, in every meaning of the word, with many families turning the decoration of the house into an event in its own right – by starting Christmas so early we have clearly helped both the consumer and the economy,” said Nick Fox, director of north-Manchester based Housing Units.
“While one customer spent £4,000 in one hit, it’s clear now that customers like the idea of being able to spread the cost of purchase of decorations, with many shoppers making return visits - and UK families are very much following the North American trend of making Christmas a much bigger and more decorative event in any case – so they’re actually spending more on what they really want, and spreading the cost.
“A good part of the reason for the relentless demand is that we have created seven self-contained design and colour themes – this enhances the decorative abilities of those with a good eye, but also proves to be a solution for the less well naturally co-ordinated.”
Ends
Further information:
Iain Macauley
0161 929 0446/07788 978800
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