Press Relations: TIME AND DISTANCE – THE FURNISHINGS AND INTERIORS TRENDS FOR 2011.

HOUSING UNITS

PRESS RELEASE

February 23, 2011.

TIME AND DISTANCE – THE FURNISHINGS AND INTERIORS TRENDS FOR 2011.

Photos here.

Spring and summer 2011 interior design trends will travel through time and distance according to the buying teams at one of the north west’s most influential home furnishings stores.

Designers and department heads at Housing Units know exactly where the horizons will be when homeowners home-in on their house style for this year.

“Outdoor will be particularly notable this year – designers across the board seem to be homing in on mixing cultures and heritage; this trend will use traditional craft and hand-drawn imagery inspired by a vast range of countries and cultures,” said Nick Fox of north Manchester-based Housing Units.

“We’re seeing a mix of African, Russian, Scandinavian and Indian influences across fabrics, metal work and ceramics. This includes well crafted pieces of furniture, while adding embroidered or patterned textiles for understated warmth, and tables will be dressed in hot summer colours – oranges, reds and pinks.

“At Housing Units we’re referring to it as ‘Folkloric’.

“Spring will be big in the house and home this year, where flowers, fabrics and homewares will be in a broad range of yellows and soft greens including khaki, moss and olive shades.

“There’ll also be white lacquer pieces and white porcelain, a look to bring brightness to the home. It’ll all be complemented with rattan garden furniture and natural wood furniture, a theme we’re calling ‘So Fresh’.

“Interiors are going to travel back in time perhaps more distinctly than ever before, with a clear 50s influence. Faded red, jade green and harvest gold are the key colours for this trend. Retro prints and mid–20^th century furniture shapes and styles are a prominent theme.

“But we’re also looking at a ‘Granny Chic’ trend, which will take a fresh direction this spring with contemporary graphics, updates on florals, crochet, china and all things quintessentially British and homespun.

“The main theme is of flowers on tableware, cushions in teal, maroon and muted gold and a real mix of nostalgic flowery wallpapers.

“Chalky Pastels will remain big in 2011 as they were in 2010, with dusty pink, mint green and pale blue becoming a key palette for spring/summer 2011. Subtle hints of colours will be added to tableware and hard accessories, and the colour palette is combined with matt finishes. “

Housing Units – known for its top-hatted doormen - was established in 1947. It is a family-owned furnishings retailer based in Wickentree Lane, Failsworth, Manchester M35 9BA, next to Junction 22 of the M60. It stocks 30,000 high-quality lines across a range of departments in two buildings and prides itself on its unique style of customer service, the value of its goods and the shopping experience it provides.

Ends

Further information:

Iain Macauley

0161 929 0446/07788 978800

im@pressrelations.co.uk