IDEAL INTERFACE JOINS ALL ABOUT BRANDS.

ALL ABOUT BRANDS

PRESS RELEASE

January 20, 2010.

IDEAL INTERFACE JOINS ALL ABOUT BRANDS.

E-commerce and digital marketing consultancy Ideal Interface (www.idealinterface.co.uk) has joined fast-developing marketing services group All About Brands (www.aabplc.com) – bringing the AAB family up to 12 businesses in total.

London-based Ideal Interface was set up in 2007 by Hayden Sutherland who has been designing, building and implementing online solutions for more than 15 years.

He previously worked across the full range of online marketing technologies and has held senior positions both as a client and in digital agencies. He and the rest of the Ideal Interface team have been involved with digital strategy, development and marketing for a large number of FTSE 100 and global brands including McDonald’s, Microsoft, NatWest, Nestle, Peugeot, RBS, River Island, Virgin Atlantic and Vodafone.

The move means the near completion of an array of end-to-end brand development and management resources and services for AAB – from corporate identity, through traditional and digital marketing, research, internal communications and city, political, and general media relations and reputation management

“There’s a dividing line between those digital agencies that drive online developments and those who wait for them to become available. The very nature of the internet dictates it is a constantly changing medium, with new generations of processes, technologies and approaches every day. Digital is a fantastic balance between innovation and established best practice, using it to create something new for our clients is our role and passion,” said Hayden Sutherland.

Ideal Interface will work either on its own or alongside other AAB businesses to drive and develop digital strategy and marketing for clients.

“It’s the classic situation of ‘the sum being greater than the parts’ – previously both Ideal Interface and AAB had to look outside our own businesses to be able to offer clients the spread of services that today’s sophisticated campaigns require,” said Hayden.

Ideal Interface’s main areas of expertise are digital strategy, website delivery and online marketing, with particular areas of expertise in retail (including eCommerce), travel and tourism and financial services.

All About Brands plc (AAB plc), the marketing services group chaired by Allan Biggar has businesses throughout the UK, and in North America, Europe and Abu Dhabi

Ends

Further information:
Iain Macauley
07788 978800 im@pressrelations.co.uk
http://www.idealinterface.co.uk/ www.aabplc.com