Thursday, April 22, 2010

SUPERCOVER INSURANCE CREATES POLICY FOR THEFT-TARGET iPAD

SUPERCOVER INSURANCE
PRESS RELEASE

April 22, 2010.

SUPERCOVER INSURANCE CREATES POLICY FOR THEFT-TARGET iPAD.

Supercover Insurance has moved quickly to create a policy to cover what it expects to be potentially the most theft-targetted tech product of 2010.

The Apple iPad is expected to be launched in the UK in May, but such is demand in the USA that the UK launch is running behind – and that, says Supercover, www.supercoverinsurance.com, could well lead to iPad-focussed theft epidemics.

“The vast majority of iPad buyers are excited but honest, and are waiting patiently for their order to pitch up. But there are some people out there who, as was the case with the iPod and iPhone, simply can’t wait and don’t care where their iPad comes from, even if the source is dubious,” said Carmi Korine of Supercover Insurance.

“We’ve created a white label policy for resellers which can be included in new or existing policies, sold as an incremental revenue product or as an as an add-on to motor or home policies providing substantial ongoing revenue streams. It is available to insurers, brokers, banks and other insurance providers and brand partners at £7.99 a month, with very attractive commission deals.

“But we’re also going to be keeping a wary eye open for claims that happen just a bit too quickly: we’ve seen with iPhones that people can sometimes be tempted to make a claim for a lost iPhone, which isn’t actually lost at all, and then when the insurance replacement arrives they sell it on at a vast premium while retaining and using their original iPhone.

“We anticipate there will be some questionable claims with the iPad, but we’re geared up to address any claims that don’t appear to be legitimate.”

Supercover Insurance is a 15-years-established provider of insurance for consumer portable high-intrinsic-value products such as mobile phones, laptops and other gadgets, as well as spectacles.

Ends

Further information:

Iain Macauley
0161 929 0446/07788 978800


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