MICHAEL WILSON
MEDIA COACHING, CORPORATE COMMUNICATIONS.
PRESS RELEASE.
March 22, 2010.
MICHAEL WILSON: MEDIA TRAINING TO SUPPORT THE SUBLIME – AND ADDRESS THE DISASTROUS.
Business news broadcaster Michael Wilson's MW Media www.michaelwilsonmedia.co.uk has joined forces with All About Brands (www.aabplc.com), the London-based brand management group.
“Not only does money talk, it also listens very hard. Speaking to and for the business community demands a far more specialised approach than for general news”, said Michael Wilson.
"I've winced and marvelled in equal measure at how some of the biggest and most influential names in the City have delivered economy-, business- or market- changing messages. News of some financial developments can be delivered and have hugely positive financial impact – but it can also be undersold or completely mis-communicated.
“Equally, I've seen some CEOs collapse instead of fighting their corner, while others don't know when to give up and take it on the chin. I've seen the product of both disastrous and sublime media coaching and media training. No matter how big the ego or extensive the experience, getting the right words in the right order with the right attitude at the right time can have a serious impact on share price.
“The package we've developed obviously covers the technical aspects of media training, but it also has an element that introduces advice and interpretation of current or surrounding business and economic issues to ensure that messages are delivered in context, with insight, authority – and integrity.”
Michael Wilson is television's longest-serving business and economics editor, becoming a household face and name as a recognised first voice on some of the biggest business stories of our age.
Over the past twenty years he has anchored all Sky's coverage of major business and financial news – giving quick, accurate, on-the-spot analysis from Budgets to crises, from boom to bust. He is equally well-known in the City and in journalism and his views are respected in all areas of television, business and finance.
Michael Wilson joined Sky at its inception in 1989, quickly establishing himself as a trusted and authoritative journalist. In 1992 he left to present GMTV's early morning news and business hour.
He then returned to Sky as Business and Economics Editor in 1995, and launched Sky Business Report, the news channel's then-daily evening money programme. Business figures, corporate communications professionals and fellow journalists alike viewed Michael as a must-speak-to commentator and journalist.
Michael Wilson is represented by www.peoplematter.tv.
Ends
Further information:
Iain Macauley
07788 978800
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