HOUSING UNITS
PRESS RELEASE
March 23, 2010.
“SIX-SEASON YEAR” DRIVES EARLY AND DOUBLED-SIZED OUTDOOR FURNISHINGS LAUNCH.
Home furnishings retailer Housing Units has brought forward the launch of its 2010 outdoor range, and doubled the floor space of the department as it plans for what it expects to be yet another “six season” year.
Failsworth, Manchester, -based Housing Units sold out of outdoor and gardening furnishings ahead of forecast in 2009 – with sales in the department up 15% on 2008. The UK
“The past few years we seem to have seen six seasons in 12 months – Winter, Spring, Summer 1, Autumn-in-August, Summer 2 and then Autumn. Customers want their outdoor furniture earlier because of this seemingly now consistent weather trend, and they want to spread the cost when they buy extended sets,” said Nick Fox, director of Housing Units.
“Trading can still sometimes be challenging – although we’re actually in pretty good shape - so we’ll listen to anything and everything our customers say, and they’ve been saying they want outdoor furnishings sooner rather than later.
“It’s been a little like our Christmas approach: we opened the Christmas department in September 2009, and overall sales figures were higher over a longer period because people spread their spending.
“That’s what we expect to happen in our outdoor department, which has been doubled in size to 3,500 square feet. People are fed up with the weather, are cautious about planning a holiday or house move, and so are investing in the new generation of outdoor furniture which is both extremely hardy, and stylish enough to be used indoors as well – although not always with the parasol, of course.”
Housing Units – known for its top-hatted doormen - was established in 1947. It is a family-owned furnishings retailer based in Wickentree Lane
Ends
Further information:
Iain Macauley
0161 929 0446/07788 978800
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