SPECSCOVER.COM
GLASSES INSURANCE
PRESS RELEASE
March 26, 2010.
UNINSURED GLASSES: SPEC WEARERS LOOK TO FRIENDS, PSYCHICS – AND THE TOILET.
Consulting a psychic and dialling 999 are just two of the things people have done or would do if they lost their uninsured glasses.
Praying, posting a lost-and-found ad on the internet and going to a Police station in a bid to recover their uninsured specs also figure in what people would do to be re-united with their specs according to a survey carried out by glasses insurer www.specscover.com.
The most common place they’re found is “in plain view”, while other locations they’re likely to be re-discovered include “on my head”.
“There’s a tremendous sales opportunity from opticians and insurers to glasses wearers: With something like 30 million specs users in the UK there will inevitably be losses and breakages – but we’re still surprised how few opticians actually offer glasses insurance,” said Carmi Korine of Supercover Insurance, which owns the SpecsCover.com (www.specscover.com) brand.
“Some opticians are embracing glasses insurance sales with enthusiasm – those that are business-focussed - but those that are medical-led are simply not seeing the incremental revenue opportunity.
“Based on selling four standard insurance policies a day for 25 days each month, opticians we’re currently working with are on target to generate £30,000 profit in the first 24 months of insurance policy sales.
“With insurance premiums to customers starting at 6p a day it is extremely easy to sell – and ours is the only policy that covers theft as well as accidental damage and loss - but there is also the potential to up-sell to higher-value glasses when customers make claims for lost, stolen or broken glasses.”
SpecsCover.com, a multi-level policy aimed at both the consumer market and as an incremental revenue product for independent opticians. The policy allows opticians to guarantee their customers 48-hour turnaround on replacement glasses, with premiums of between £19.99 and £49.99 a year offering between £150 and £500 of cover. Customers also have the option of making interest-free monthly payments from as little as £1.99, with no financial penalties for paying by instalments.
People searching for glasses most readily asked friends had they seen them, followed by backtracking their most recent route or actions, posting an online lost-and-found ad, offering a reward, going to a Police station, “quartering” (carrying out a methodical search), consulting a psychic, praying, dialling 999 or doing “other”.
Most likely place to find lost glasses was “in plain view”, followed by in or on furniture, in own clothing, in a bar or restaurant, in a bus/train/cab, on a car roof, in the bin, in newspapers, “on my head”, in a washing machine, in somebody else’s clothing and in a toilet.
www.SpecsCover.com is owned by Supercover Insurance, a 15-years-established provider of insurance for consumer portable high-intrinsic-value products such as mobile phones, laptops and other gadgets, as well as spectacles.
Ends
Further information:
Iain Macauley
0161 929 0446/07788 978800
No comments:
Post a Comment