BIRCH ABBEY
DEMENTIA CARE SERVICE
PRESS RELEASE
July 21, 2010.
Twelve new roles have been created at what is said to be the UK’s most advanced care facility for people living with dementia, the iPersonally Centre at Birch Abbey, Southport (www.iPersonally.co.uk).
Birch Abbey has moved next door into a new £5 million building on Alexandra Road, Southport, and is recruiting experienced senior grade carers as well those new to the care sector but who have “a positive personality and attitude”.
“New team members will have a unique career opportunity to become specialists in the much-needed field of dementia care services – and Southport and its surrounding area has care running through the genes of its people, so we intend to recruit locally,” said Dan Lingard, Chief Executive and founder of Birch Abbey owner iPersonally.
“At Birch Abbey there’s a number of features and facilities, from technology to activities, never combined anywhere else in the dementia care sector – underpinned by a unique approach and attitude, plus the introduction of our unique day care service.
“It is a fantastic environment for our clients, which makes it a fantastic environment for our team. We have the very best dementia care team in the region and now we have the best environment in which to live and work.
“Right now we have full-time, part-time and ‘bank-work’ opportunities for senior carers, care assistants and care apprentices – it's a great career, for anyone, at any age, so long as they bring a positive and can-do attitude. We’ll provide all the required training and support in our own training centre. We also have opportunities in catering, cleaning, laundry and administration.
“Key to their roles is recognising what is important TO our clients and their families, as well as what is important FOR our clients. That’s a subtle difference, but extremely important.
“Our motto is ‘things to do, places to go, people to see’ – and that sums up a key element of delaying or at least mitigating as much as possible the onset of dementia: keeping busy and active. If mind and body are kept active, then the onset may be slowed; at the very least life is focused on what we can do and what we can enjoy and our carers and their personalities are crucial to delivering that experience for each of our clients and their families.
“To support our team we are building our own training and education facility with a technology suite which enables us to train and develop our team, as well as care professionals from around the region and, hopefully, family carers who are interested to learn more,” said Dan.
Ends
Further information;
Iain Macauley
Pressrelations.co.uk
+44(0)161 929 0446
+44(0)7788 978800
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